MAKING SOCIAL MEDIA MAKE SENSE.
MAKING SOCIAL MEDIA MAKE SENSE.
Working with you to create a social media presence that feels like you, so that you can connect with your people and have both you and your brand thrive. Let’s map the journey from offline to online and back again.
Let’s meet at the intersection
of words and visuals.
Think of stories as the route that connect you and your brand to other people. Modern storytelling needs both, and that’s where I come in.
Hi, I’m Jessie — digital nomad and social media + content strategist.
I’m all about slow travel and creative living.
Originally from Toronto, currently based in Tokyo — my dream is to work with people from all around the world.
The “i.e.” in my web handle comes from my very first blog from my university days. Stylistically, I liked the symmetry of adding the last two letters of my name, but it was also a reference to the grammatical abbreviation “i.e.” of “id est” in Latin, meaning “that is”—which is “used to restate something said previously in order to clarify its meaning.”
Years later, I’ve found it’s actually the perfect way of describing what I do. Using a combination of editorial and marketing experience, my goal is to work together with you to bring intention, clarity, and simplicity to your brand, messaging, and overall process.
Services
Social Media Audit
You’re at the beginning of tackling your social media presence, and are looking for an expert third opinion to take an in-depth look at your social media content and how they’re performing for you.
Content Creation
You’re looking for additional resources to execute your vision and help you create short-form videos, social media templates and graphics, all according to your vision.
Social Media Consulting
You’re looking for an extension of your marketing team to come in and handle both strategy and execution — from content creation to building out a content calendar, to caption copy to visual curation and branding analysis.
Limited spots available per quarter.
Past and Present Clients
“Jessie was able to step in to direct and support multiple campaigns for me and impart a strong sense of confidence when deliberating on critical decisions. Through her experience and strength in communication, Jessie provided clarity for both myself and the clients.
A quality Jessie has that I have a great appreciation for was how she offered a clear line of communication that was efficient and thorough. It allowed us to manage healthy work/life boundaries that we could both honour and respect.
Jessie made work days flow smoothly and was a dream to work with. I look forward to another chance to work with her again in the near future! But if she's busy working with you, I totally understand and am happy for ya!”
